Nu U Nutrition Story

The Birth of Purely Holistic

Our company is the expression of a deeply held, very personal desire to create a lasting difference to the health of our customers and family.

This is not a company driven by profit.

Both founders, Stuart and Donna, have seen first-hand the effects of poor health in their extended families - problems directly attributable to poor nutrition and lifestyle choices.

Donna’s mother sadly died before the age of 40 due to skin cancer, when Vitamin D may have helped prevent it. She lost her father when he was 47, also to cancer. Her extended family have seen nutritional deficiencies create lasting conditions like Vitamin B12 anemia.

Stuart found his family at similar risk, from smoking and from poor diet choices, and saw the lack of simple, fundamental nutrition was causing a damaging impact to his loved ones.

Stuart and Donna became obsessed with discovering how nutrition could improve health, first for their families and now their customers.

Purely Holistic was the culmination of this obsession.

The Purely Holistic team have seen first-hand the beneficial effects that a balanced diet, vitamins, minerals, botanicals and food extracts can have on the quality of people life. 

After discovering the vitamin drain that has seen a thirty-year decline in the nutritional value of vegetables, it is more important than ever for individuals to supplement their diet with rich nutritional concentrates.

Without these, even those living the healthiest lifestyles can suffer significantly both in their daily lives and when fighting illness or disease.

Our Mission

We do things the hard way. We do them the right way.

We work tirelessly to identify and test the supplements that really work, then focus on making these as affordable as possible, so that more people than ever can benefit from their effects.

We have the unique ability to drive down prices to our customers because we buy the finest raw ingredients in quantities twenty times greater than the next nearest competitor, ensuring we can extend the very lowest prices to our customers without ever sacrificing on quality.

The Purely Holistic team will stop at nothing to ensure a product is legitimate before it is made available for purchase, guaranteeing the very best user experience for our customers.

What’s more, we ensure every product is created using the highest quality ingredients, manufactured in only the most advanced facilities, often in our Utah 800,000 square foot facility.

We accept nothing less than complete transparency in labelling. Purely Holistic is also committed to giving. 

Part of our mission is to give a proportion of our profits to health and well-being causes. At the time of writing we support a Hospice and have recently supported a dementia charity.

Our aim is to continue to supply industry leading supplements for health and well-being at all ages. The effectiveness of the supplements is the absolute priority in every product we supply.

We hope that together we can help you improve your health and well-being while supporting the wider community with charitable giving.  It may sound warm and fuzzy but we believe in it!